The work truck industry is a niche space — one that most people don’t know much about unless they’ve grown up in it. That’s why I always enjoy asking people how they got here. The answers are diverse, and that’s part of what makes our industry so unique.
But once you're in, how you grow depends heavily on two things: knowledge and networking.
1. Knowledge: Understanding the Language of the Industry
The terminology we use, the economic drivers that impact our business, and the technical nuances of our products — these are not things you pick up overnight. That’s where Generation Next can become invaluable.
Gen Next offers free, high-quality training opportunities and targeted news that’s relevant to our businesses. It’s a fast track to understanding the industry’s language and landscape, helping new professionals build confidence and competence early in their careers.
2. Networking: Building Your Industry Circle
Equally important is the ability to connect with others who are also new to the industry. Gen Next creates a space where questions are welcomed, learning is encouraged, and relationships are built.
Whether you're trying to understand a technical spec or navigate your first trade show, having a network of peers who share your experience level is incredibly powerful. It fosters a sense of community and opens doors to mentorship, collaboration, and long-term career growth.
Bonus: Attend the big three events
If you're serious about accelerating your development, I highly recommend attending one (or all) of these in-person events:
- Work Truck Week – A comprehensive show to understand the business and meet colleagues from across the country.
- Commercial Vehicle Upfitting Summit – Perfect for technical professionals looking to dive deeper into product and process knowledge.
- Executive Leadership Summit – Focused on industry trends, strategy, and leadership development.
Each event offers a unique lens into the industry and is packed with opportunities to learn and connect.
Bottom line:
If you're new to the work truck industry, get involved with Generation Next. I strongly believe it’s one of the smartest moves you can make for your career.