Market data provides valuable insights into customer preferences, emerging trends, and competitor activities. This intelligence enables businesses to identify new opportunities, anticipate shifts in demand, and optimize product or service offerings accordingly. Furthermore, reliable data supports risk mitigation by highlighting potential challenges and forecasting future market conditions. Companies equipped with real-time data can make agile adjustments to their operations, reducing downtime and avoiding costly missteps. It also enhances forecasting accuracy, allowing for better resource allocation and financial planning.
In our industry, I cannot overstate the critical role that accurate and comprehensive market data plays in shaping successful business strategies. In today’s fast-paced and dynamically changing environment, relying on intuition alone is not sufficient. Instead, harnessing robust market data resources is essential for operational planning, competitive analysis, and informed decision-making.
Access to diverse market data resources — such as industry reports, surveys and analytics — empowers companies of all sizes to make strategic decisions with confidence. Investing in these resources not only improves operational agility but also fosters innovation by revealing unmet customer needs and untapped markets.
Market data is a cornerstone of sound business practices. As commercial vehicle industry members, embracing data-driven decision-making can help position your company for sustainable growth and competitive advantage. I encourage you to prioritize building market intelligence capabilities and leveraging reliable data resources to navigate the complexities of today’s marketplace effectively.
NTEA offers a variety of market data resources and information such as:
- Chassis trends
- Commercial vehicle shipments
- Reports & guides
- Market data & industry statistics
- Educational sessions with updates and insights at NTEA events, such as Work Truck Week and Executive Leadership Summit
- And more
Read more about NTEA’s market data resources on page 26 of the July 2025 NTEA News or visit ntea.com/marketdata.