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Every upfitter, manufacturer and reseller in the work truck industry collects data. Surely, every business that exists on the planet collects data. If you have a customer and know that customer’s name, you collect data...

The term “people leader” is becoming very popular among leadership training organizations and within corporations. But what exactly is a people leader? Is it a supervisor, manager, corporate executive, senior employee...

As we enter the professional world, our lives become extremely busy. Time becomes much more sensitive to us as we seem to have less of it. There are only so many hours in a day, and in those hours we try to balance work...

How does one effectively communicate today? First, let’s define “communication.” Per Merriam-Webster, communication is defined as, “The act or process of using words, sounds, signs, or behaviors to express or exchange...

Your company website is the most powerful marketing tool at your disposal, and this tool is often overlooked, taken for granted, and left outdated and stale. The purpose of this article is to help you focus on the user...

When you think of a salesperson, what do you see? Does a picture of a used car lot, a furniture store, or someone ringing your doorbell pop into your head? You are not alone. Many of us have purchased a car, shopped for...

When taking a project from an idea to reality, there are two critical stages: building a plan and acting on the plan. Creating a comprehensive plan or charter before taking action is the best way to simplify the action...