Harbinger announced Fred DePerez joined the company as senior vice president of sales. DePerez is an industry veteran with more than 30 years of experience in sales, marketing and product strategy leadership roles for some of the most iconic automakers, including Toyota, Fiat Chrysler (now Stellantis), Nissan, and Hyundai Motor Group. He now oversees Harbinger’s sales and marketing organizations, and is responsible for accelerating the company’s growth by increasing volume, market share, and revenue.
DePerez brings a wealth of experience in executing strategic initiatives, improving operational capabilities, and leading enterprise-wide business transformation. “Fred brings the kind of proven leadership, market insight, and strong track record of successful go-to-market strategies that position us to scale effectively and lead the next chapter of growth,” said John Harris, co-founder and CEO, Harbinger.
Prior to joining Harbinger, DePerez was senior vice president of global product line management at Hyundai Motor Group, where he developed and led the global expansion of enhanced business management, market analytics and model line optimization processes for the company’s Hyundai and Genesis brands, including its Ioniq electrified vehicle (EV) line. DePerez has also held a series of executive positions at Nissan Motor Corporation, including leadership of both passenger and commercial business units. Earlier, he served as head of the Dodge brand for Fiat Chrysler, and national manager for Toyota North America.
“Harbinger is redefining what fleets should expect from medium-duty vehicles by focusing on lower acquisition cost, uncompromising quality, and the durability and warranty that commercial customers need,” said DePerez. “We are accelerating the business through dealer network expansion and strategic partnerships. Now is the time to deliver next-generation products to customers who are looking for a superior vehicle. I look forward to helping lead that effort.”
DePerez, who reports directly to the CEO, joins Harbinger at a pivotal time as the company recently announced the launch of serial production of its medium-duty EV chassis. In addition, it recently unveiled a medium-duty plug-in hybrid vehicle to serve fleets which have longer range requirements. . Harbinger also recently earned a 2025 Fast Company World Changing Ideas award for a collaboration with THOR Industries where they created the world’s first hybrid electric Class A motorhome.
For more information, visit www.harbingermotors.com.