Mission: NTEA exists to further the knowledge, growth and profitability of the work truck industry.

Vision: NTEA is recognized globally as the undisputed resource and advocate for the North American work truck industry.

The following overarching areas of focus represent the Association's organizational direction for the next three to five years (identified in October 2015):

  • Industry data and research
  • Workforce development
  • Regulatory and policy advocate
  • Path to market expertise