NTEA releases updated market data tool to help work truck industry evaluate sales potential

Media Contact:
Summer Marrs
Senior Director of Communications & Public Relations

FARMINGTON HILLS, Mich. (Jan. 31, 2023) — NTEA – The Association for the Work Truck Industry launched the sixth edition of U.S. Potential Sales of Work Trucks and Truck Equipment by Geographic Market. This resource enables commercial vehicle industry companies to calculate potential product sales and market share in 106 application markets in all 50 states, the District of Columbia and 383 metropolitan statistical areas. Data is based on the County Business Patterns publication from the U.S. Census Bureau and the Association’s Application Market Survey.

“This report is an essential tool for industry market planners,” said NTEA Senior Director of Market Data and Research Steve Latin-Kasper. “The data represents an actual model of work truck industry sales by application market and can be modified to represent segments relevant to individual companies.”

Specifically, it equips companies to:

  • Define potential market size and share by sales dollars
  • Effectively allocate sales personnel
  • Measure sales performance across time
  • Develop effective market strategies

This product, provided as a digital PDF for quick reference, also enables users to conduct “what if” scenarios with supplemental Microsoft® Excel files containing the data. Companies can carry out market-planning exercises for their entire business or isolate an individual product line. A step-by-step tutorial is included.

This report is available to members for $99 and to nonmembers for $299. Visit ntea.com/potentialsales to learn more.

Additional industry market data resources can be found at ntea.com/marketdata.

Established in 1964, NTEA – The Association for the Work Truck Industry, a 501(c)(6) organization, represents more than 2,000 companies that manufacture, distribute, install, sell and repair commercial vehicles, truck bodies, truck equipment, trailers and accessories. Buyers of work trucks and the major commercial truck chassis manufacturers also belong to NTEA. The Association provides in-depth technical information, education, and member programs and services, and produces Work Truck Week®Green Truck Summit, Commercial Vehicle Upfitting Summit, and Executive Leadership Summit. The Association maintains its administrative headquarters in suburban Detroit and government relations offices in Washington, DC, and Ottawa, Ontario, Canada.