U.S. Potential Sales of Work Trucks and Truck Equipment by Geographic Market


U.S. Potential Sales of Work Trucks and Truck Equipment by Geographic Market helps companies determine potential product sales to 106 application (end-use) markets in all 50 states and 383 metropolitan statistical areas (MSAs).

  • Determine market share in each location
  • Assign sales regions
  • Measure sales performance across time
  • Support market plans

The latest edition (published in 2019 with data from 2016) is available on Shop NTEA. While the next version will be released in 2022, it’s important to note the current edition is just as useful now as when first issued — dollar data in the publication can be updated using NTEA’s Annual Manufacturers’ Shipments Survey or contact Steve Latin-Kasper directly. Want more insight into how to use to use this resource? Read this article by Latin-Kasper.

Report includes both print and digital components
Print portion: received in the mail

  • Represents the entire industry

Digital component: sent via email

  • Functions as econometric model that can be modified to represent product markets
  • Consists of all Excel files used to create the report data
  • Includes tutorial with Excel files explaining how to modify the data for your own purposes
  • One file each for U.S. and state information, and eight files for the MSAs

$99 for Association members; $299 for nonmembers

More resources
Market data
Fleet Purchasing Outlook
Truck Equipment 201