Market research seminars

Tuesday, June 18, 2019 (9 a.m.–4 p.m. CDT) and/or
Wednesday, June 19, 2019 (9 a.m.–3 p.m. CDT)

Embassy Suites Hotel O’Hare-Rosemont | Rosemont, Illinois

Effectively navigating current business dynamics requires a firm grasp of market analytics. NTEA is offering a set of seminars to support your team’s strategic planning. Begin registration.

Tuesday, June 18

Market Fundamentals
is geared toward work truck industry professionals involved in data collection and analysis. Attendees will learn about data sources and important information to guide your company’s market planning efforts.

  • Identifying market data sources
  • Converting data into market insights
  • Transforming and indexing data
  • Evaluating trends
  • Using NTEA’s U.S. Potential Sales of Work Trucks and Truck Equipment by Geographic Market
  • Communicating plans with stakeholders

Wednesday, June 19

Market Forecasting
is designed to help those responsible for projecting economic/market patterns. This interactive session covers using leading indicators as core forecast components. It’s most beneficial for those with Excel experience (especially graphing techniques) and knowledge of regression and correlation.

  • Data sources
  • Leading indicators
  • Correlation and regression
  • Multiple regression and forecast equations
  • Adding a forecast to your market and corporate plans
Presented by: Steve Latin-Kasper
NTEA director of market data and research

Space is limited — Register now

Participation is limited to the first 12 registrants per session. Reference and training materials will be distributed prior to each course. Each attendee must bring a laptop.

Cost per day: $299 member | $399 nonmember

Embassy Suites Hotel O’Hare-Rosemont | Boardroom West

5500 North River Road, Rosemont, IL 60018

Discounted hotel rate available through Monday, May 20 at 5 p.m. CDT; $199 per night plus taxes (single/double occupancy; includes complimentary breakfast and evening reception)

Reserve your room

Access hotel and area information (including complimentary airport shuttle)

NTEA may cancel or truncate all events if it determines it is not practical for an event to occur or continue. Attendee agrees its sole remedy for a canceled or shortened event is the return of all or a prorated portion, as applicable, of its registration fee.