Market research seminars

Tuesday, June 6, 2017 (9 a.m.–4 p.m. CDT) and/or
Wednesday, June 7, 2017 (9 a.m.–3 p.m. CDT)

Embassy Suites Hotel O’Hare-Rosemont | Rosemont, Illinois

Tuesday, June 6

Market Fundamentals is designed to help work truck industry professionals involved in data collection and analysis. Don’t miss this opportunity to learn about data sources and important information to guide your company’s market planning efforts.


  • Identification of market data sources
  • Converting data into market intelligence
  • Data transformation and indexation
  • Data analysis — identifying trends
  • Utilizing NTEA’s U.S. Potential Sales of Work Trucks and Truck Equipment by Geographic Market
  • Communicating plans with stakeholders

Wednesday, June 7

Market Forecasting is geared toward work truck industry professionals responsible for economic/market projections. This interactive seminar focuses on using leading indicators as core components of a market forecast. It will be most beneficial for those already familiar with Excel (especially graphing techniques) and a working knowledge of regression and correlation.


  • Data sources
  • Leading indicators
  • Correlation and regression
  • Multiple regression and forecast equations
  • Adding a forecast to your market and corporate plan
Presented by: Steve Latin-Kasper
NTEA director of market data and research

Space is limited — Register now

Participation is limited to the first 12 registrants per session. Reference and training materials will be distributed prior to each course. Each attendee must bring a laptop.

Cost per seminar: $299 member | $399 nonmember

Discounted hotel pricing available until Monday, May 8.

Embassy Suites Hotel O’Hare-Rosemont
5500 N. River Road, Rosemont, IL 60018
Room rate: $199 (single/double occupancy)
Call 847-928-7629 to reserve.
Find hotel and area information at

NTEA may cancel or truncate all events if it determines it is not practical for an event to occur or continue. Attendee agrees its sole remedy for a canceled or shortened event is the return of all or a prorated portion, as applicable, of its registration fee.