Identifying market data sources
Converting data into market insights
Transforming and indexing data
Using NTEA’s U.S. Potential Sales of Work Trucks and Truck Equipment by Geographic Market
Communicating plans with stakeholders
Tuesday, June 18 (9 a.m.–4 p.m. CDT)
Market Fundamentals is geared toward work truck industry professionals involved in data collection and analysis. Attendees will learn about data sources and important information to guide your company’s market planning efforts.
Correlation and regression
Multiple regression and forecast equations
Adding a forecast to your market and corporate plans
Wednesday, June 19 (9 a.m.–3 p.m. CDT)
Market Forecasting is designed to help those responsible for projecting economic/market patterns. This interactive session covers using leading indicators as core forecast components. It’s most beneficial for those with Excel experience (especially graphing techniques) and knowledge of regression and correlation.
Space is limited — Register now
Participation is limited to the first 12 registrants per session. Reference and training materials will be distributed prior to each course. Each attendee must bring a laptop. Lunch provided.
Embassy Suites Hotel O’Hare-Rosemont | Boardroom West; 5500 N. River Road, Rosemont, IL 60018
Discounted hotel rate available through May 20 at 5 p.m. CDT
$199 per night, plus taxes (single/double occupancy; includes complimentary breakfast and evening reception). Call 847-928-7648 to reserve.
Find hotel and area information (including complimentary airport shuttle) at embassyohare.com.