Event registration

Market Research Seminars

Effectively navigating current business dynamics requires a firm grasp of market analytics. NTEA is offering a set of seminars to support your team’s strategic planning.



Tuesday, June 18 (9 a.m.–4 p.m. CDT)

Market Fundamentals
is geared toward work truck industry professionals involved in data collection and analysis. Attendees will learn about data sources and important information to guide your company’s market planning efforts. 

  • Identifying market data sources
  • Converting data into market insights
  • Transforming and indexing data
  • Evaluating trends
  • Using NTEA’s U.S. Potential Sales of Work Trucks and Truck Equipment by Geographic Market
  • Communicating plans with stakeholders

  • Wednesday, June 19 (9 a.m.–3 p.m. CDT)

    Market Forecasting is designed to help those responsible for projecting economic/market patterns. This interactive session covers using leading indicators as core forecast components. It’s most beneficial for those with Excel experience (especially graphing techniques) and knowledge of regression and correlation.

  • Data sources
  • Leading indicators
  • Correlation and regression
  • Multiple regression and forecast equations
  • Adding a forecast to your market and corporate plans

  • Space is limited — Register now
    Participation is limited to the first 12 registrants per session. Reference and training materials will be distributed prior to each course. Each attendee must bring a laptop. Lunch provided.

    Embassy Suites Hotel O’Hare-Rosemont  |  Boardroom West; 5500 N. River Road, Rosemont, IL 60018
    Discounted hotel rate available through May 20 at 5 p.m. CDT  
    $199 per night, plus taxes (single/double occupancy; includes complimentary breakfast and evening reception). Call 847-928-7648 to reserve. 
    Find hotel and area information (including complimentary airport shuttle) at embassyohare.com.

    When
    6/18/2019 - 6/19/2019
    Where
    Embassy Suites Hotel O’Hare-Rosemont
    5500 N. River Road
    Rosemont, IL 60018 United States

    Program

       

    Tuesday, 18 June 2019

     
    Market Fundamentals is geared toward work truck industry professionals involved in data collection and analysis. Attendees will learn about data sources and important information to guide your company’s market planning efforts.

    Wednesday, 19 June 2019

     
    Market Forecasting is designed to help those responsible for projecting economic/market patterns. This interactive session covers using leading indicators as core forecast components. It’s most beneficial for those with Excel experience (especially graphing techniques) and knowledge of regression and correlation.

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