Finding potential markets for work truck and truck equipment sales

Steve Latin-Kasper, NTEA’s market data expert, outlined a solution for determining potential product sales to 106 application (end-use) markets in all 50 states and 383 metropolitan statistical areas. Learn how you can use U.S. Potential Sales of Work Trucks and Truck Equipment by Geographic Market to make informed decisions on where to assign sales resources and customize data to reflect your company’s specific product mix.

Discover how this tool can help you

  • Determine market share in each location
  • Assign sales regions
  • Measure sales performance across time
  • Support market plans

Presenter: Steve Latin-Kasper, Director of Market Data and Research, NTEA

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