Premier Truck Rental expands sales team and announces COO


Premier Truck Rental (Fort Wayne, Indiana) announced the addition of 4 talented sales professionals to the organization, as well as Jason Gold as chief operation officer (COO). Over the last 9 years, PTR has experienced remarkable growth. Expanding the sales team comes as a strategic move to meet the increasing demand for customized work trucks across the nation. PTR’s 4 new sales team members each bring a unique skillset and industry expertise that will enhance our organization.

Joining the team are Kate Lakin, Sunshine States Territory Manager, Lee Ray III, Texico Territory Manager, Chris Keys, Gulf States Territory Manager, and Pyay Thu, West and North Central Inside Sales Representative.

Kate Lakin, PTR’s Sunshine States Territory Manager, will be responsible for serving customers in Florida, Georgia, South Carolina, and Alabama. Lakin brings 15 years of sales experience to the PTR sales team, working in various sales roles in the automotive and manufacturing sectors. Lakin is based in Fort Lauderdale, Florida.

Lee Ray III, PTR’s Texico Territory Manager, will be focusing on growing the New Mexico and West Texas markets. Ray brings 11 years of sales experience, focusing on sales, business development and strategy. Ray is based in Waco, Texas.

Chris Keys, PTR’s Gulf States Territory Manager, will be taking care of customers in Missouri, Arkansas, Louisiana, and Mississippi. Keys brings over 8 years of heavy equipment sales experience to the PTR team being based in Bentonville, Arkansas.

Pyay Thu, PTR’s West and North Central Inside Sales Representative, will be growing PTR’s footprint in Montana, Wyoming, Utah, Arizona, Nevada, Idaho, Washington, Oregon, and California. Prior to joining PTR, Thu worked in automotive sales for 5 years. He is based out of Fort Wayne, Indiana in PTR’s headquarters.

“We are excited to welcome Kate Lakin, Lee Ray III, Chris Keys and Pyay Thu to the PTR team,” said Brandie Cotton, PTR’s VP of Sales. “Each of these team members have substantial experience in customer service and sales. Between their dedication to quality and desire to provide solutions, we are confident that their contributions will play a pivotal role in our continued success as a company.”

With extensive experience in equipment rentals spanning 19 years, Jason Gold brings a wealth of expertise in strategic growth and operational excellence to PTR.

In his new role as COO, Gold will assume responsibility for PTR’s day-to-day operations for both the Fort Wayne and Fort Worth facilities, as well as lead our Field Service, Procurement and Outside Yard teams. He will be focusing on optimizing processes, enhancing productivity, and fostering innovation.

“We’re excited to welcome Jason Gold to the PTR team. In Jason’s short time here so far, he already has us looking at PTR’s growth and scalability in a new, refreshing way. Jason has a quality that’s sometimes difficult to find - vision,” says Adriene Horn, President.

Gold expressed his vision for the role, saying, "I am committed to steering PTR towards a new era of operational excellence. My goal is to streamline processes while maintaining a steadfast commitment to quality at every level of the organization."

PTR remains committed to providing top-notch custom work truck solutions that exceed our customers’ expectations. With the addition of these 4 new team members, the company is positioned to drive growth and deliver exceptional results.

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