Exhibitor Marketing Guide

WTS16 We know your challenges. We know your business.

WTS16 Exhibitor Marketing Guide CoverGain valuable exposure and drive traffic to your booth
The Work Truck Show is the place to debut new industry products. Gain recognition throughout the work truck industry for your innovative products. Capture the attention of key media and thousands of industry professionals. The following documents are included in the Exhibitor Marketing Guide.

Promote your booth

  • Accumulated priority point sign-up system - This system determines the order in which companies may select and reserve space for next year’s trade show. Companies earn these points through their support of NTEA and its trade show. Learn more.
  • Invite a Customer™ — The NTEA offers exhibitors the valuable opportunity to invite customers and prospects to The Work Truck Show and provide them with free entry. This customized email campaign is FREE of charge.
  • Event Directory logo listing – Add your logo in the exhibitor listing of The Work Truck Show Event Directory, a valued resource by all Show attendees and distributed to more than 10,000 industry professionals. Download the Event Directory Logo Listing order form. 
  • Work Truck Show and NTEA logos — Boost your marketing efforts by incorporating Work Truck Show and NTEA logos in your communications. Visit the Photos and Logos page to download logos.
  • Exhibitor Dashboard - As a Work Truck Show exhibitor, you have access to the Exhibitor Dashboard, made available from Map Your Show (host of The Work Truck Show online interactive floor plan). Using your individual company login information, you can take advantage of a variety of ways to promote your booth. Learn more
Market your products
  • New Product Media Guide — Showcase your product to hundreds of industry trade media!  Take advantage of this FREE marketing opportunity which can get your new product the attention it deserves – with key trade media and potentially their subscriber base. Download the New Product Media Guide participation form
Pursue award opportunities
  • Innovation Award — The Work Truck Show Innovation Award recognizes the product introduced at The Work Truck Show that is deemed most innovative” by a panel of trade media representatives and fleet managers. Learn more about the Innovation Award. 
  • WTS16 Green Award 1The Work Truck Show Green Award — If your company has gone green with a product or technology that provides fuel utilization reduction solutions, receive added recognition and marketing exposure for FREE by entering The Work Truck Show Green Award. Download The Work Truck Show Green Award participation form.

Get media coverage
  • Press kits — Leverage your presence at The Work Truck Show and increase awareness of your new product and company by providing media with your product photos, press releases or marketing collateral. Learn more.
  • Press conferences — Introduce your new product to industry media representatives in person by holding a press conference at The Work Truck Show 2016. Download the press conference application form.
Other opportunities
  • Private customer events — Use down time from scheduled Convention events to your advantage – host a private party or event! Learn how to host an event.
  • Final attendance database NTEA offers Work Truck Show 2016 exhibitors the opportunity to purchase the entire Show registration database on CD — complete with demographic fields you can sort and manipulate. Learn more.
Contact us for personalized assistance
For more information on exhibiting at The Work Truck Show 2016, please contact NTEA Director of Event Sales Kathy Swartzentrover at 800-441-6832, ext. 108, or kathy@ntea.com.