How you (manufacturers and distributors) can market digitally

Consider why you, a manufacturer and/or distributor in the work truck industry, should add digital marketing strategies to your promotional mix. Studies indicate 87 percent of people will look and shop online before talking to anyone. Creating and maintaining brand awareness add perceived value to the products and services you offer. 

Kathryn Schifferle, founder and CEO of Work Truck Solutions, explains why you should market digitally, how to pick media, where to start and best practices for retention. She provides a number of resources at the end of the session. 

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