Generation Next presents workforce development opportunities at WTS18

By Joy Knesnik, NTEA Communications Manager

This article was published in the January 2018 edition of NTEA News.

Workforce development is a common topic industry-wide as many companies are dealing with issues finding, keeping and engaging next-generation talent. The Work Truck Show® 2018 directly addresses this need, offering a variety of education and networking options.

North America’s largest work truck event is scheduled March 6–9, 2018 in Indianapolis, Indiana. Educational sessions, Fleet Technical Congress and Green Truck Summit begin March 6, and the exhibit hall is open March 7–9.

NTEA’s Generation Next is providing professional development opportunities designed for new employees and company leaders at any level.

If you’re new to the industry (less than 10 years of service) and plan to attend the Show, you’re invited to Take5 — a Generation Next-sponsored reception on March 6 that’s free to NTEA member company employees.

Connect with your peers in the Wreck Room at Indiana Convention Center — a complimentary retro arcade filled with games from the past and present. Feel free to invite others — just RSVP at (there’s a small fee for nonmembers). Work Truck Show registration is required.

Generation Next Leadership Workshop & Networking Reception
Ego vs. EQ — How Top Leaders Beat 8 Ego Traps with Emotional Intelligence, scheduled March 7, addresses how successful managers and leaders leverage the power of EQ (emotional intelligence) to engage and motivate their employees and associates.

Keynote Jen Shirkani of Penumbra Group will outline how leaders can emotionally and mentally plug into others, read the situation at hand and behave accordingly to get the best results for everyone. Attendees will leave with practical examples and new skills as they learn about unique traps that can trip up even the most successful leaders, and ways to avoid them.

This special session is not included in any registration package. A separate ticket is required to attend.

Building a Championship Team
On Thursday, March 8 from 9:30–10:45 a.m., Jen will share her insights on exceptional performance — the perfect alignment of skills, rewards, feedback, management style, measurement and culture. This session is designed to help leaders learn about employee performance drivers and easy-to-apply techniques for their engagement, encouragement and development.

Learn more
With industry talent at a premium, The Work Truck Show offers dedicated workforce development programs, tools and resources. Gain strategies to keep top talent, enhance your recruiting approach and manage generational differences in your business. Get more information at

Generation Next gives new industry professionals support in developing skills and building peer relationships in the work truck industry. Involvement is free to employees of NTEA member companies with less than 10 years of industry service. Learn more at