#2234 | Member $99.00, Nonmember $299.00
The U.S. Potential Sales of Work Trucks and Truck Equipment by Geographic Market helps calculate potential product sales and share in 106 application markets in all 50 states, the District of Columbia and 383 metropolitan statistical areas. This resource models overall work truck industry sales and can be modified to represent relevant segments. Companies can utilize this tool to perform market-planning exercises for their entire organization or isolate an individual product line.
Targeted content enables businesses to:
- Define potential market size and share by sales dollars
- Effectively allocate sales personnel
- Measure sales performance across time
- Develop effective market strategies
This product is provided in print — for a quick reference — and includes data on CD, enabling users to conduct “what if” scenarios with Microsoft® Excel files containing the data. A step-by-step tutorial is included.
Discounted member price: