FOR IMMEDIATE RELEASE
Director of Communications & Public Relations
Kevin Koester to support growth of Association efforts, including WorkTruckCert and chassis OEM initiatives
FARMINGTON HILLS, Mich. (Jan. 31, 2020) — NTEA – The Association for the Work Truck Industry recently announced the addition of Kevin Koester to its leadership team. NTEA selected Koester for this newly-created role based on his extensive industry knowledge and marketing expertise.
“Adding Kevin to the team positions us to continue growing the Association,” said NTEA Managing Director Doyle Sumrall. “With his impressive background in commercial truck brand management, he provides a unique strategic perspective that will benefit the membership and industry.”
Koester brings 12 years of commercial vehicle market expertise from previous roles with Ford Motor Company and Team Detroit, where he supported new product reveal efforts and strategy awareness campaigns, and analyzed market and competitive data to support informed decision-making. “I look forward to returning to The Work Truck Show as part of the Association and expanding the relationships I had the opportunity to build in previous assignments,” said Koester.
As marketing manager at Ford Motor Company, he built a robust team with specialized skillsets, developed multiple dealer engagement tools, and managed brand strategy development for heavy trucks.
As senior director at NTEA, Koester will focus on several critical aspects of the Association, including the WorkTruckCert program, chassis OEM and Tier 1 engagement, and growth in data and market analytics.
Koester earned a bachelor’s in business administration and marketing at Eastern Michigan University. He will be available at NTEA Booth 3400 at The Work Truck Show 2020 on March 4 from 10 a.m.–12:30 p.m. and 3:30–5 p.m., and March 5 from 10 a.m.–2 p.m. Register here to meet Kevin at the Show.
Established in 1964, NTEA – The Association for the Work Truck Industry represents more than 2,100 companies that manufacture, distribute, install, sell and repair commercial trucks, truck bodies, truck equipment, trailers and accessories. Buyers of work trucks and the major commercial truck chassis manufacturers also belong to the Association. NTEA provides in-depth technical information, education, and member programs and services, and produces The Work Truck Show®. The Association maintains its administrative headquarters in suburban Detroit and government relations offices in Washington, DC, and Ottawa, Ontario. NTEA staff are knowledgeable and experienced in a variety of areas related to the work truck industry. Visit ntea.com/meetourexperts to learn more or request an interview.