Evaluate marketplace dynamics at NTEA’s Executive Leadership Summit

By David Ehrlich, NTEA director of education

This article was published in the July 2019 edition of NTEA News.

NTEA’s 2019 Executive Leadership Summit addresses the latest marketplace dynamics influencing commercial vehicles and your company. This annual event will be held Oct. 15, 2019, at a new location — Charlotte Marriott City Center in Charlotte, North Carolina.

During this collaborative forum, industry leaders in any decision-making role will receive important perspective from notable experts and colleagues. The Summit highlights the most significant trends, adding context, promoting productive conversation and delivering practical takeaways.    

Discussion topics

• Market and industry outlooks
• Workforce development
• Geopolitical strategies
• Customer experience

Featured speakers

• Keynote: Peter Zeihan (global energy, demographic and security expert)
• Dr. Thomas Kevin Swift (leading economist)
• Steve Latin-Kasper (market data specialist)
• Amy Hirsh Robinson (workforce development consultant)
• John Formica (business advisor)

Marketplace dynamics
Keynote speaker Peter Zeihan, a renowned geopolitical strategist, will update the audience on a broad range of global factors and articulate their relevance to commercial activity in North America. Zeihan combines an expert understanding of demography, economics, energy, politics, technology and security to help attendees best prepare for an uncertain future. His engaging style will capture attention as he outlines how countries and industries can be effective in today’s unstructured world. He’ll explain how the global economy has reached its current status and comment on what the future holds. Read a guest editorial from Zeihan, featured in the July 2019 edition of NTEA News.

Dr. Thomas Kevin Swift, chief economist and managing director at American Chemistry Council, will share macroeconomic perspective on North America. He’ll highlight emerging trends stemming from factors like consumer confidence, housing starts, employment levels, commodities prices and foreign trade, and discuss how these dynamics will influence the continent and world.

Commercial vehicles
Steve Latin-Kasper, NTEA’s director of market data and research, will focus on how the latest economic trends affect the work truck industry — addressing market size and segmentation by cab type and weight class. He’ll analyze the main commercial vehicle application markets, presenting insights on key sectors, including construction, energy, telecoms, state/local government, agriculture, and cartage and delivery. He’ll also assess complex issues identified across significant end-use markets.

Your company
Amy Hirsh Robinson, a leading expert on the changing workforce and impact of generational shifts on organizations, will explain how to prepare for the post-millennial workforce. According to her, this generation is already part of the conversation, with the oldest ones starting to graduate from high school. Employers understand the importance of figuring out how to transition these young workers into productive team members, especially considering the widespread shortage of skilled labor. It’s a given that members of this generation are technologically savvy, but many of their values, characteristics and behaviors have been misinterpreted. During her session, Robinson will share her take on the post-millennial generation, providing key strategies to recruit and retain them as pivotal players in your workforce.

It’s no secret The Walt Disney Company has been a consistent model of business excellence, leadership, teamwork, sales and customer experience. John Formica (motivational speaker, trainer and top-selling author, also known as the “Ex-Disney Guy”) will share how companies in the work truck industry can replicate the Disney model. Formica will relay his experience, best practices, and proven leadership and success strategies — showing attendees how to craft their own ultimate client experience and winning team culture.

NTEA is accredited by International Association for Continuing Education and Training (IACET) and authorized to issue IACET Continuing Education Units for participation in events like Executive Leadership Summit.

See more event details at ntea.com/executivesummit. Register by Sept. 23, 2019, for advance pricing ($399 NTEA member/$599 nonmember). After this date, rates increase to $499 NTEA member/$699 nonmember.

Hotel and travel
Charlotte Marriott City Center offers spacious accommodations, on-site dining and close proximity to the city’s top sights. Located in the heart of downtown Charlotte, this hotel features an open-plan lobby with a coffee social hub and tech-enabled spaces, perfect for connecting and socializing.