Wil-Ro 2021 mid-year growth sparks new market entry


Wil-Ro, Inc. (Gallatin, Tennessee) achieves a 29 percent growth rate over 2020 and inks one new distributor partner in Q2 2021, expanding farther Northeast into a new market through its strategic sales efforts. 

Distributor / Dealer Partner – Q2 2021 include:
Upstate NY Plow & Truck Body, Latham, New York

“We’re thrilled to have these new distributor partners join the Wil-Ro family,” said Joshua J. Coster, President and Owner of Wil-Ro, Inc. “Our sales team is committed to providing our customers with strong relationships and quality service. In fact, The Tennessean recognized Wil-Ro as a winner for Top Workplaces 2021, an honor that reflects our company's culture for putting people first."

Plus, Wil-Ro has teamed with Chandler Truck Accessories as a preferred supplier for toolboxes, further enhancing its truck bed features and functionality.

"We are experiencing incredible energy in our industry, and businesses are pushing to rebound stronger and bolder after a challenging 2020," said Coster. “At the current pace, we anticipate the second half of 2021 to be even better, and we’re aligning our focus to capitalize on new opportunities.”

Wil-Ro is temporarily pausing its Utility Flatbed and Western Flatbed product lines due to the following factors: supply chain delays, volatility of steel market, and its availability.

“The absence of these product lines will allow Wil-Ro to improve the production rate of truck bodies in higher demand from our customers,” said Lincoln Curry, Operations Manager of Wil-Ro, Inc. “This strategic shift will reduce lead times and provide the same high-quality Wil-Ro customers have come to expect.”

Wil-Ro targets 25+ percent growth goals for 2021 with a sharp focus on the continued expansion of its National Distributor Network and 2021 plans for facility expansion at its Gallatin, Tennessee-based factory headquarters.

For more information, visit wil-ro.com.

NTEA Member Directory listing for Wil-ro Inc.

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