Driving the Customer Experience (CX)—Differentiating to Win and Retain
Attendees will gain an understanding of the importance and key elements of differentiation in the Customer Experience (CX) to win and retain customers regardless of whether you are a manufacturer, distributor or service organization in the work truck industry. The topics will cover the definition of CX, real world CX examples, the criticality of data and a guide enhance the CX journey.
Presenter: Bryce Gartner, Chief Experience Officer (CXO), The Cargo Agency