NTEA releases updated tool to estimate market size


Media Contact: 
Summer Marrs
Director of Communications & Public Relations

FARMINGTON HILLS, Mich. (July 17, 2018) — According to NTEA’s newly released Annual Manufacturers’ Shipments Survey (AMSS) Report (19th edition), truck equipment industry shipments increased 2.9 percent in 2017 — an acceleration from the 0.3-percent climb the previous year. Featuring 2017 data, this publication gives the industry a way to estimate market size by dollars and units for 79 product lines. NTEA compiles and analyzes aggregate results for our membership based on feedback from 100 participants. Report content provides directional guidance to help companies assess performance.

“AMSS offers a credible source of market size data in terms of dollars and units, in addition to annual growth,” said Steve Latin-Kasper, NTEA director of market data and research. “We’re pleased to present the commercial vehicle industry with a timely tool that enables companies to effectively gauge market size and build robust strategic plans.”

This resource can help you:

  • Better approximate market size
  • Learn how much the market grew
  • Determine whether or not your company kept pace
  • Compare your business to the overall industry

Consistent with historic results, there is significant variation in product line growth rates. Some were down for the year, while others grew much faster than the industry as a whole. NTEA publishes AMSS data in unit and dollar terms and provides indexes so annual percent change can be accurately calculated for each market segment. Report findings can be used to support annual marketing and operations planning processes.

Participating companies receive a complimentary print copy of the report. Learn more at ntea.com/amss, and contact NTEA’s team with any questions (info@ntea.com or 800-441-6832).

About NTEA
Established in 1964, NTEA – The Association for the Work Truck Industry represents more than 2,000 companies that manufacture, distribute, install, sell and repair commercial trucks, truck bodies, truck equipment, trailers and accessories. Buyers of work trucks and the major commercial truck chassis manufacturers also belong to the Association. NTEA provides in-depth technical information, education, and member programs and services, and produces The Work Truck Show®. The Association maintains its administrative headquarters in suburban Detroit and government relations offices in Washington, DC, and Ottawa, Ontario.