Stop leaving millions — yes, millions — on the table

It may surprise you to learn that, not only do we typically leave money on the table when dealing with customers, but also the amount of money often runs into the millions. It may also surprise you to learn a lack of customer service is most frequently the reason we fail to pick up all the money on the table.

Ian Coburn, a soft skills business specialist well-versed in the work truck industry, shared tangible strategies and techniques for garnering the most business possible from our customers via robust service.

Topics include

  • Controlling the conversation
  • Selling related parts and services
  • Objection-handling

Presenter: Ian Coburn, president and director of learning, GPA Training Inc.

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