This article was published in the March 2019 edition of NTEA News.
Manufacturers Sales Representatives Council (MSRC) was established as an NTEA affiliate division in 2010. It was conceived by veteran sales professionals who saw a need for independent truck equipment sales representatives to gain recognition as a distinct industry entity.
Although independent sales representatives were active for decades, they weren’t officially recognized as a professional group within NTEA. MSRC’s formation gave representatives a platform to promote their value to manufacturers through NTEA events such as The Work Truck Show®.
As a viable alternative or supplement to a company-employed salesforce, independent manufacturer representatives offer industry experience and connections with distributors and other industry companies. Before MSRC was introduced, many manufacturers were unfamiliar with this representation option, and others were unsure how to locate representatives. MSRC provides a forum for representatives to share their services and connect with interested manufacturers.