Featuring Utility Sales & Service Inc.

By Bob Miller, NTEA Director of Outreach

This article was published in the August 2017 edition of NTEA News.

Utility Sales & Service Inc. (USSI), based in Appleton, Wisconsin, was founded in 1993 by Bill Loehrke. He grew up on a dairy farm in eastern Wisconsin and has 36 years of experience building and servicing aerial lifts and utility vehicles. Loehrke previously worked for Pierce Manufacturing and was general manager of ITEC, one of its utility equipment dealers.

From the beginning, he focused on offering reliable work trucks built to meet specific customer needs and supporting them with best-in-class service and parts. As a result, USSI is a leading Midwest manufacturer of truck-mounted aerial lifts and work vehicles for electric and gas utilities, telecommunications companies, local and state governments, and other organizations serving the nation’s infrastructure.

In 2016, Loehrke sold the company to Ted Breidenbach, a former John Deere executive with 37 years of service who held leadership positions in all of Deere’s global equipment businesses. Loehrke still remains as president, and Breidenbach is the new CEO/owner. His goals are straightforward — to ensure USSI continues to be a reliable partner to customers; builds rugged, custom-made products; provides topnotch service; and continually improves and grows.

Tom Saunders, vice president and sales manager, is the third person on the company’s leadership team. He joined USSI in 1997, working in parts, service, new product manufacturing and sales for a well-rounded knowledge of equipment and customers.

The operation, located on four acres in Appleton, encompasses two buildings — one for service and parts, and the other for new product production — totaling 26,000 square feet. USSI, which employs more than 50 people, has been an NTEA member since 1998. In addition, it’s part of NTEA’s Member Verification Program, which recognizes distributors and manufacturers for successfully implementing specified business standards and processes (ntea.com/mvp).

In addition to Versalift aerial devices and digger derricks, USSI provides aerial work platforms, straight and knuckle boom cranes, hydraulic liftgates, air compressors, custom service and line bodies, hydraulic winches, and more.

The business has an experienced service parts staff and extensive inventory for multiple brands. Its factory-trained technicians service all makes and models of aerial devices, digger derricks, hydraulic tools, and other specialty equipment. Dielectric testing, stability testing (ANSI/SIA A92.2) and preventative maintenance inspections (ANSI and DOT) are also offered, as well as non-destructive testing of critical welds and complete overhaul and remount services for utility equipment work trucks.


Versalift line truck.

For more information, visit utilityssi.com or call 920-788-2699. See the company as featured in an October 2016 episode of Manufacturing Marvels at utilityssi.com/news.php.