By David Ehrlich, NTEA director of education
This article was published in the June 2019 edition of NTEA News.
NTEA’s Executive Leadership Summit addresses marketplace dynamics influencing commercial vehicles and your company. The 2019 event will be held Oct. 15 in Charlotte, North Carolina, at Charlotte Marriott City Center, with an optional welcome reception Oct. 14.
Attendees will receive the latest data and targeted information from economists, thought leaders and industry peers. Featured speakers will cover interactions affecting individual businesses, the work truck sector as a whole, and resource allocation in North America and on an international scale. From global implications to organizational health, content is geared toward furthering the knowledge, growth and profitability of the commercial vehicle community.
Market and industry outlooks
In the North American Macroeconomic Outlook session, Dr. Thomas Kevin White, chief economist and managing director at American Chemistry Council, will provide expert perspective on what’s coming in the year ahead — evaluating both challenges and growth opportunities. He’ll comment on macroeconomic trends, diagnosing influential factors like consumer confidence, housing starts, employment levels, commodities prices, and foreign trade, and highlight implications for North America and the rest of the world.
Steve Latin-Kasper, NTEA’s director of market data and research, will follow the macroeconomics conversation with an overview of Work Truck Industry and Key End-Use Forecasts, providing in-depth review of sector-specific effects. He’ll outline market size and segmentation by cab type and weight class, delivering his forward-looking stance on elements directly impacting the future of industry business. In addition, attendees will get an update on main work truck application markets, such as construction, energy, telecoms, state/local government, agriculture, and cartage and delivery.
During Get Ready for the Post-Millennial Workforce, Amy Hirsh Robinson, leading expert on the changing workforce and impact of generational shifts on organizations, will uncover the misconceptions surrounding post-millennials — the technologically-savvy generation that’s now starting to graduate from high school. Given the shortage of skilled labor, understanding how to seamlessly integrate them into the employee mix is vital. Attendees will gain a clear picture of the group’s often misunderstood values, characteristics and behaviors, and hear practical takeaways for recruiting and keeping them engaged.
The Walt Disney Company has a longstanding reputation of excellence and quality. John Formica — motivational speaker, trainer and top-selling author, also known as the “Ex-Disney Guy” — will explain the organization’s dynamic model in his session Unlocking the Ultimate Client Experience and Team Culture. Participants will hear how they can apply the same principles in their own work environments to attain similar results. Don’t miss his strategic insights and best practices for designing an unparalleled experience for customers and staff members. Read more from Formica.
Peter Zeihan, president and founder of Zeihan on Geopolitics, will serve as keynote speaker at Executive Leadership Summit. In his session, At the Edge of Disorder, he’ll share thoughts on a variety of international indicators. It’s clear buying and selling goods has become increasingly easy, flexible and unstructured in this age of unprecedented global commerce. Zeihan will discuss the U.S. role in the world marketplace, identifying the current state of affairs, noteworthy concerns and what the future holds. He’ll provide an action plan for adapting your business model to thrive in ever-changing circumstances.
Learn more and register
Find event details and registration information at ntea.com/executivesummit. Advance pricing ($399 NTEA members/$599 nonmembers) is available when registering by Monday, Sept. 23, 2019. After this date, rates increase to $499 NTEA members/$699 nonmembers.
Experience spacious accommodations and close proximity to the city’s top sights from Charlotte Marriott City Center. Located in the heart of downtown Charlotte, the hotel features an open-plan lobby with tech-enabled spaces for connecting and socializing. A special NTEA group rate of $219 is available to all conference attendees. Book by Sept. 23, 2019 at 6 p.m. EDT to receive this discounted rate. Visit ntea.com/executivesummit for online hotel reservations.