Evaluating truck market size in the United States

This article was published in the June 2016 edition of NTEA News.

U.S. truck market size can be analyzed in many different ways. Counting the number of trucks on the road is one option. The Department of Transportation’s Federal Highway Administration (FHA) is the primary public source of this data, publishing updated vehicle registrations annually in its Highway Statistics. Data for 2014 was released in February 2016.

 

Across all weight classes, FHA reported 137.5 million trucks registered for use in the U.S. as of 2014 (see Figure 1). According to IHS Automotive Division, 12.2 million of this total were Class 3–8 trucks used commercially. Both results rose more than 3 percent from 2013–2014. In 2013, commercial truck registrations grew at a faster pace than the total. These sources are useful for tracking different truck market segments.

 

Highway Statistics

FHA’s Highway Statistics includes data for trucks, buses and trailers by state, allowing truck and equipment manufacturers to estimate potential product sales. These figures are segmented into private and public sector components, making them even more valuable.

States with the largest populations tend to have the most trucks registered. While this trend is no surprise, it’s important for NTEA members doing business with government entities to know there is more to the story. In Figure 2, the top eight states are segmented by private sector, federal, and state and local government. The top three states stay the same across all sections, but it gets interesting thereafter.

 


State and local government truck registrations amount to more than five times as those registered by the federal government. For this reason, state and local entities should attract more attention from companies selling products (such as plows to clear highways) than the federal government. Tennessee and Wisconsin serve as helpful examples of the importance of paying attention to detail as those two states ranked 16th and 18th, respectively, in terms of total trucks registered but placed fourth and seventh among state and local government registrations. FHA’s Highway Statistics segments truck registrations by type, isolating pickups, sport utility vehicles, vans, farm trucks, other light trucks and truck-tractors.

In addition, Highway Statistics includes bus and trailer data, with categories for private, commercial and publicly-owned buses. Within private and commercial classifications, information is split by type — commercial, school and other uses. The public category is separated into federal and state/local. All data is segmented by state. Visit fhwa.dot.gov/policyinformation/statistics.cfm for full details.

 

Quarterly Commercial Vehicle Report

IHS Automotive Division’s Quarterly Commercial Vehicle Report is available to NTEA members at ntea.com/marketdata. Unlike FHA data, this study provides registration counts by weight class, as well as statistics on truck age, application market and other variables updated periodically in different quarters. For example, registration totals from Figure 1 are included in the September issue.

IHS’s quarterly analysis focuses on new (as opposed to total) registrations. This data is similar to sales levels and enables comparison to NTEA’s monthly updates. New registration data is segmented by manufacturer for engines and transmissions. Weight class totals are distributed by OEM. Much of this data is not available anywhere else.