Westin Automotive Products, Inc. (San Dimas, California) announced it is in the process of acquiring
specific assets, IP rights and brand name of Superwinch Group, located in Portland, Oregon.
Superwinch has been a global market leader and manufacturer of electric and hydraulic winches and
accessories for over 40 years.
Westin will expand on the current product offering and add additional
value to customers with its winch capable products such as HDX grille guards and bumpers, MAX
mount systems and Jeep products.
"We are very excited at the opportunity to blend the Superwinch brand and products into our overall
Westin program," said Bob West, president and CEO, Westin Automotive Products. "We know that both Superwinch and Westin customers will benefit from the expanded
product lines, marketing and customer service that our customers expect from us. This opportunity is consistent with our reputation of bringing the broadest range of top quality
innovative products for consumer and commercial applications to the automotive aftermarket across
the United States and worldwide since 1977."
For more information, visit westinautomotive.com
NTEA Member Directory listing for Westin Automotive Products
NTEA Member Directory listing for Superwinch