Keystone Automotive Operations adds Drake Wheel and Piusi USA

6/12/19

Keystone Automotive Operations (Exeter, Pennyslvania) announced the addition of Drake Wheel to its wheel and tire category; and Piusi to its truck and off-road category. 

Drake Wheel

Since 1988, Drake Automotive Group (formerly Scott Drake Enterprises) has been a respected name among enthusiasts and industry professionals. Earning its stripes in the classic Mustang market, the brand now supplies exceptional quality parts to both OEMs and the aftermarket for a variety of markets and applications.

Since partnering with private equity firm Huron Capital in 2015, Drake Automotive has acquired several major aftermarket brands, expanding its product offerings to include parts for late-model Mustangs and other popular muscle cars, as well as building an entire division specifically dedicated to truck and off-road.

Expanding Wheel Offerings
Building upon the success of Scott Drake Legendary Wheels for classic Fords, Drake Automotive brokered an exclusive deal with Carroll Shelby Licensing in 2017 to re-launch the Carroll Shelby Wheel brand name. Under this license, the company now designs, manufactures, and sells performance wheels specifically engineered for modern Mustangs. Drake Automotive also acquired California-based manufacturer REV Wheels and its sister company DV8 Off-Road in 2018, further expanding its portfolio.

Scott Drake Legendary Wheels
Engineered for classic car enthusiasts who demand the best in quality, performance, and authenticity, Scott Drake Legendary Wheels offer unparalleled style and strength—gifting owners the look of the 1960s, with the convenience of more modern size tires.

Carroll Shelby Wheel Company
Emblematic of innovation and aggressive styling, products bearing the Shelby name command the highest of industry standards. As the officially licensed manufacturer of Shelby Wheels, Drake Automotive is setting, meeting, and exceeding that benchmark with a remarkably designed product that marries advanced engineering with time-honored style.

In addition to relaunching the legendary brand of wheels, Drake Automotive has introduced several new in-house designs, including its first forged aluminum one-piece wheel for modern Mustangs, as well as a unique off-road model for Jeep JK/JL Wranglers.

“Specifically designed to fit modern Mustangs, including those with performance brake packages, these wheels bring retro Shelby styles up-to-date with contemporary fitments,” says Dan Guyer, Category Manager. “Looking at a product like the CS-67, it’s a direct descendent of the iconic 10-spoke Shelby wheel of the 1960s. We’re very excited for this line, as it allows jobbers to sell products with the Shelby name—a big deal in both Ford and racing scenes. It also allows them to make a ‘Shelby package’ they can promote to customers, increasing marketing opportunities,” he adds.

REV Wheels
From classic to off-road, luxury to tuner, REV Wheels offer sleek styling and cutting-edge construction. Providing high-quality fit and finish across a variety of sizes, trail-ready products range from light off-roading and rock crawling to full racing applications, featuring true beadlock styling for exceptional performance.

New Horizons
The new business opportunities afforded through a partnership with Keystone will allow Drake Automotive’s family of brands to experience greater success within the aftermarket, reaching more customers with its desirable and reliable product offerings. “This relationship really gives us the ability to cater to classic and modern muscle car enthusiasts,” adds Guyer. “Partnering with a company like Scott Drake allows us to include very high-quality wheels that are in high demand, and do so at a price-point that customers will appreciate.”

Piusi USA

Based in Fort Lauderdale, Florida, Piusi USA was formed in 2009 as an extension of its Italian parent company of the same name, to better serve the North and South American markets.

The Piusi brand was established by Franco Varini in 1953, manufacturing agricultural equipment and irrigation systems for decades, before developing its first diesel fuel transfer pump in 1980. Since then, the company has continued to expand its product offerings, innovating a wide range of fluid handling equipment for the management and distribution of DEF, gasoline, oil, and other fuels. A diverse product catalog serving a variety of markets, from agriculture to marine to automotive, aptly reflects the meaning behind the name Piusi, i.e. “many uses.”

Partnering with Keystone provides Piusi USA the ability to better serve its customers in the automotive aftermarket, shortening response times and exploring new business opportunities, thanks to the distributor’s vast network of independently owned and operataed retail outlets and strategic marketing initiatives.

“Keystone is excited to welcome Piusi into its portfolio of commercial truck products. In addition to high- quality fuel transfer pumps, Piusi has several unique products for commercial truck applications in the fuel management segment that make them a great option for our commercial truck upfitters,” says Scott Percival, Category Manager. “We are excited about the new partnership with Piusi, and look forward to heling them grow their business through automotive distribution.”

Original Designs, New Technologies, Quality Systems
Piusi’s main product focus is on the development and production of transfer pumps, flow meters, pulse meters, refueling nozzles, lube equipment, compressors, and management, monitoring, and measuring systems.

“Our aim has always been to offer products adequately researched and designed for the dispensing, transferring, and metering of fuels, lubes, and water-based products,” says the company. “Piusi’s consistent growth in international markets is the result of our commitment to values and operating standards.”  These include a responsibility to engineering dependable, easy-to-use products, and keeping a finger on the pulse of changing market trends and demands to better serve its customers’ needs.

As a pioneer in the industry, Piusi regularly updates its product offerings with innovative, high-performing solutions. Most recently, the company debuted a new line of continuous duty, high-flow fuel pumps at the AAPEX show in Las Vegas, NV. Suitable for gasoline or diesel, the EX Series of AC-powered, UL-approved fuel pumps guarantees a constant flow rate at the nozzle and an evenly-balanced pump kit incorporating an aluminum motor and easy-access filter strainer.

A Keystone of Success
Knowing that a solution is only as successful as its application, Piusi USA offers monthly webinar training to ensure that its customers have well-rounded knowledge on the installation, configuration, and troubleshooting of all Piusi products. This allows the company to better identify manufacturing inefficiencies, as well as to help inspire new product development.

For more information, visit keystoneautomotive.com.

NTEA Member Directory listing for Keystone Automotive

View all news