ASA Electronics announces company rebrand


ASA Electronics (Elkhart, Indiana) announced a new company brand in anticipation of their 40th anniversary in 2017. The new brand, which includes an updated wordmark logo design as well as a new color scheme, carries a feel that embodies the company’s technological premise.

“This new brand design marks the beginning of an exciting time for us here at ASA. With 40 years under our belt, we wanted a look that reinforced our modern, sophisticated products while incorporating a timeless feel. We are very excited to share this with our industries,” said Brent Barrow, president, ASA Electronics.

From a design aspect, there were many things to consider before the company adopted a new brand.

“My main goal was to come up with an identity that was clean, simple and progressive. With ASA being a leading technology company in our industries, we needed a design that aesthetically expressed the feeling of future technology and innovation,” said Matt Skarritt, lead graphic designer, ASA Electronics.

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NTEA Member Directory listing for ASA Electronics